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Klantwerf is in preparation. Prices shown are proposals; availability and terms are confirmed in each quotation.

TV & studioTV appearance · national commercial format

For brands that want a proposal for paid participation in a national commercial TV format.

What this format is for

This format is intended for businesses with a national audience considering a commercial TV segment. Klantwerf looks for a suitable commercial format and prepares a quotation; participation depends on acceptance by the producer and availability.

A proposal for paid participation in a national commercial TV format suited to your brand.

What is delivered

  • Indicative total budget: €15,000–€40,000 excluding VAT
  • Target segment: 4–8 minutes
  • Suitable commercial format, subject to acceptance
  • Programme and broadcast confirmed in advance
  • No independent editorial invitation included

Production

  • Positioning, angle and spokesperson preparation
  • Production on set according to the accepted format, target segment of 4–8 minutes
  • Production, broadcast costs and fees itemised separately

Media space or broadcast

  • 1 broadcast within a national commercial format, programme and broadcast confirmed in advance
  • No named channel, programme or presenter committed before the contract

Coordination by Klantwerf

  • Selection of and negotiation for a suitable commercial format
  • Agreements on duration, broadcast and disclosure of the commercial nature
  • Broadcast proof and rights as set out in the contract

Outlet and date are confirmed

No outlet, broadcaster, publication date or airtime is committed without written confirmation. For national formats, the publisher or producer decides whether to accept the project.

Reuse and rights

Use of clips, channel logos, a presenter's voice or likeness and any use in advertising is set out in the contract. Participation may not be presented as an endorsement by a presenter or programme.

The paid nature is clearly disclosed in line with the agreed media format. Visibility or media space does not guarantee customers, Google rankings or reach.

These formats are produced in Dutch. English-language production or broadcast is bespoke and on request.

Example — fictional campaign

Fictional example: a national energy advice provider

A fictional energy advice provider wants to explain to homeowners across the country how a home energy improvement plan is drawn up. A national commercial format suited to the subject is sought, followed by a quotation covering production, broadcast and rights. Participation is confirmed only after acceptance by the producer.

Frequently asked questions

No. An independent editorial invitation cannot be bought. This format covers paid participation in a commercial format only.

Formats in this category

Request a proposal for TV appearance · national commercial format

Tell us whether you need leads, media visibility or both. We will discuss your audience, region, budget and timing.