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TV & studioTV interview · regional commercial broadcaster

For regional businesses that want a paid interview within a commercial TV format of a regional broadcaster.

What this format is for

This format is intended for businesses that want to tell their story in a pre-recorded segment of a few minutes. The segment is broadcast once within a commercial format; broadcaster, programme and time window are confirmed in advance, and participation is subject to acceptance.

A paid business interview within a suitable commercial TV format, subject to acceptance.

What is delivered

  • Target segment: 3–5 minutes
  • Pre-recorded on a television set
  • 1 regional commercial television broadcast
  • Broadcaster, programme and time window confirmed in advance
  • Broadcast proof; reuse subject to licence

Production

  • Brief, spokesperson preparation and a running order
  • Pre-recorded interview on a television set, target segment of 3–5 minutes

Media space or broadcast

  • 1 regional commercial TV broadcast; broadcaster, programme and time window confirmed in advance
  • No national channel, no prime time and no independent news programme

Coordination by Klantwerf

  • Coordination with an authorised producer or broadcaster
  • Disclosure of the commercial nature in line with the broadcaster's rules
  • Broadcast proof after transmission

Outlet and date are confirmed

No outlet, broadcaster, publication date or airtime is committed without written confirmation. For national formats, the publisher or producer decides whether to accept the project.

Reuse and rights

Clips, catch-up versions and reuse on your own channels are covered by a licence agreed in writing in advance. You may not automatically use the broadcaster's logo or a presenter's voice.

The paid nature is clearly disclosed in line with the agreed media format. Visibility or media space does not guarantee customers, Google rankings or reach.

These formats are produced in Dutch. English-language production or broadcast is bespoke and on request.

Example — fictional campaign

Fictional example: a family-run construction business

A fictional construction business from a small municipality wants to explain how it renovates older homes. The spokesperson is prepared, the interview is recorded on a TV set and broadcast once within a regional commercial format, after the broadcaster and time window are confirmed. The business receives the broadcast proof.

Frequently asked questions

No. This is a paid segment within a commercial format. A spot in an independent news programme cannot be bought and is not part of this format.

Formats in this category

Further reading

Request a proposal for TV interview · regional commercial broadcaster

Tell us whether you need leads, media visibility or both. We will discuss your audience, region, budget and timing.