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RadioRadio campaign · local or regional commercial

For businesses that want to reach their region with a short radio spot and an agreed schedule.

What this format is for

This format is intended for local and regional businesses with a simple, clear message, such as an opening or a seasonal offer. The spot is produced and broadcast on a commercial station confirmed in advance, according to an agreed schedule.

A focused radio campaign with a produced spot and an agreed broadcast schedule.

What is delivered

  • 1 radio spot of 20 seconds
  • 1 Dutch voice and suitable music licence
  • 20 broadcasts over 7 days
  • Station and time windows agreed in advance
  • 2 revision rounds and available broadcast proof

Production

  • Script and 1 Dutch voice
  • Production of a 20-second spot with a suitable music licence
  • 2 revision rounds before approval

Media space or broadcast

  • 20 broadcasts over 7 days on a confirmed local or regional commercial station
  • Days, time windows and distribution (FM, DAB+ or online) agreed in advance

Coordination by Klantwerf

  • Coordination of the broadcast schedule with the station
  • Delivery of the spot to the station's specifications
  • Available broadcast proof afterwards

Outlet and date are confirmed

No outlet, broadcaster, publication date or airtime is committed without written confirmation. For national formats, the publisher or producer decides whether to accept the project.

Reuse and rights

Broadcasting on other stations, a repeat run or using the spot online falls outside the original licence and is agreed separately in writing.

The paid nature is clearly disclosed in line with the agreed media format. Visibility or media space does not guarantee customers, Google rankings or reach.

These formats are produced in Dutch. English-language production or broadcast is bespoke and on request.

Example — fictional campaign

Fictional example: a bicycle shop at the start of the season

A fictional bicycle shop wants to let people know in spring that its workshop is taking service bookings again. A script is written, voiced by one Dutch speaker and set to licensed music. The spot is broadcast to an agreed schedule on a regional station confirmed in advance.

Frequently asked questions

Days and time windows are agreed with the station in advance. Nothing is booked without that agreement.

Formats in this category

Further reading

Request a proposal for Radio campaign · local or regional commercial

Tell us whether you need leads, media visibility or both. We will discuss your audience, region, budget and timing.