What this format is for
This format is intended for local and regional businesses with a simple, clear message, such as an opening or a seasonal offer. The spot is produced and broadcast on a commercial station confirmed in advance, according to an agreed schedule.
A focused radio campaign with a produced spot and an agreed broadcast schedule.
Outlet and date are confirmed
No outlet, broadcaster, publication date or airtime is committed without written confirmation. For national formats, the publisher or producer decides whether to accept the project.
Reuse and rights
Broadcasting on other stations, a repeat run or using the spot online falls outside the original licence and is agreed separately in writing.
The paid nature is clearly disclosed in line with the agreed media format. Visibility or media space does not guarantee customers, Google rankings or reach.
These formats are produced in Dutch. English-language production or broadcast is bespoke and on request.