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RadioRadio interview · local or regional commercial

For businesses that want to explain their expertise in a clearly identified paid feature on a local or regional commercial station.

What this format is for

This format suits businesses that want to explain their approach in conversation to listeners in their region. The interview is broadcast once on a commercial station confirmed in advance, live or pre-recorded as quoted.

A clearly identified paid radio feature presenting your business or expertise.

What is delivered

  • Target segment: 6–10 minutes
  • 1 broadcast on a confirmed commercial station
  • Preparation and station coordination
  • Paid nature clearly identified
  • FM, DAB+ or online distribution specified in advance

Production

  • Brief and spokesperson preparation
  • Interview with a target length of 6–10 minutes, live or pre-recorded as quoted

Media space or broadcast

  • 1 broadcast on a confirmed local or regional commercial station
  • FM, DAB+ or online-only distribution is specified in advance and never assumed

Coordination by Klantwerf

  • Coordination with the station on format, time window and preparation
  • Commercial disclosure appropriate to the station's format
  • Broadcast proof; an audio clip only where the rights have been obtained

Outlet and date are confirmed

No outlet, broadcaster, publication date or airtime is committed without written confirmation. For national formats, the publisher or producer decides whether to accept the project.

Reuse and rights

Reuse of the audio, for example as a podcast clip or on your website, is agreed in writing. Without a licence, you receive the broadcast proof only.

The paid nature is clearly disclosed in line with the agreed media format. Visibility or media space does not guarantee customers, Google rankings or reach.

These formats are produced in Dutch. English-language production or broadcast is bespoke and on request.

Example — fictional campaign

Fictional example: a physiotherapy practice in a provincial town

A fictional physiotherapy practice wants to explain how it supports employees with back complaints. The therapist is prepared for the conversation, which is broadcast within a commercial format on a regional station confirmed in advance. The practice receives the broadcast proof.

Frequently asked questions

That depends on the station and is stated in advance in the quotation. A station that broadcasts online only is not presented as FM or DAB+.

Formats in this category

Further reading

Request a proposal for Radio interview · local or regional commercial

Tell us whether you need leads, media visibility or both. We will discuss your audience, region, budget and timing.