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Klantwerf is in preparation. Prices shown are proposals; availability and terms are confirmed in each quotation.

Press & articlesAdvertorial · national newspaper

For brands that want a bespoke national newspaper placement researched and quoted.

What this format is for

This format is intended for businesses with a national audience considering a paid print feature. Which titles are eligible, and which format and edition, are explored per quotation and fixed only after the publisher's confirmation.

A bespoke national newspaper placement, with production and media space itemised.

What is delivered

  • Indicative total budget: €15,000–€45,000 excluding VAT
  • Target format: quarter to half-page
  • Outlet, format and edition quoted individually
  • Production and media space itemised
  • Publication only after confirmation

Production

  • Strategy and selection of eligible titles
  • Copy and adaptation to the accepted format
  • Production costs itemised separately in the quotation

Media space or broadcast

  • 1 print insertion, target format quarter to half-page, confirmed in advance
  • Outlet, format and edition on quotation; no full page unless agreed

Coordination by Klantwerf

  • Coordination with the publisher's advertising department and itemisation of media space and production
  • Disclosure of the paid nature in line with the newspaper's rules
  • Proof of publication and the report provided by the publisher

Outlet and date are confirmed

No outlet, broadcaster, publication date or airtime is committed without written confirmation. For national formats, the publisher or producer decides whether to accept the project.

Reuse and rights

Reuse of the feature, showing the newspaper page or naming the title in your own communications is agreed in writing. A placement is not an endorsement by the editorial team and may not be presented as such.

The paid nature is clearly disclosed in line with the agreed media format. Visibility or media space does not guarantee customers, Google rankings or reach.

These formats are produced in Dutch. English-language production or broadcast is bespoke and on request.

Example — fictional campaign

Fictional example: a national organisation in the care sector

A fictional organisation with locations in several provinces wants to explain its approach to home-care scheduling. Eligible national titles accepting an advertorial in the desired format are explored, followed by a quotation itemising production and media space. The placement is booked only after written confirmation from the publisher.

Frequently asked questions

You can state a preference. The budget does not promise a placement in a named title; acceptance and availability are confirmed by the publisher.

Formats in this category

Request a proposal for Advertorial · national newspaper

Tell us whether you need leads, media visibility or both. We will discuss your audience, region, budget and timing.