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Press & articlesSponsored article · regional online

For businesses that want to introduce themselves in their own region through a clearly labelled sponsored online article.

What this format is for

This format suits local and regional businesses that want to explain their offer, approach or background to readers in their area. The article appears on a regional news platform confirmed in advance and is clearly labelled as a paid publication.

Introduce your business through a clearly labelled sponsored article on a regional news platform.

What is delivered

  • 1 regional news platform, confirmed in advance
  • 500–700 words in Dutch
  • 2 revision rounds
  • Clearly labelled paid publication
  • Publication proof and available results

Production

  • Brief and a 30-minute conversation about your story
  • Dutch-language copy of 500–700 words
  • 2 revision rounds before delivery

Media space or broadcast

  • 1 sponsored publication on a regional news platform, confirmed in advance
  • No printed newspaper included

Coordination by Klantwerf

  • Coordination of copy, delivery and timing with the platform
  • Disclosure of the paid nature in line with the platform's format
  • Publication proof and available results after release

Outlet and date are confirmed

No outlet, broadcaster, publication date or airtime is committed without written confirmation. For national formats, the publisher or producer decides whether to accept the project.

Reuse and rights

Whether you may share, quote or republish the article on your own website is set out in writing in the quotation. You may use the platform's logo only where this is expressly permitted.

The paid nature is clearly disclosed in line with the agreed media format. Visibility or media space does not guarantee customers, Google rankings or reach.

These formats are produced in Dutch. English-language production or broadcast is bespoke and on request.

Example — fictional campaign

Fictional example: an installation company in the east of the Netherlands

A fictional installation company wants to explain how it manages a heat pump project from quotation to handover. After a short interview, Dutch copy is written, revised twice and submitted as a sponsored article to a regional platform confirmed in advance. The company receives the publication link and whatever data the platform makes available.

Frequently asked questions

No. This format covers one online publication. A print placement is a separate product with its own quotation.

Formats in this category

Advertorial · national newspaper

A bespoke national newspaper placement, with production and media space itemised.

  • Indicative total budget: €15,000–€45,000 excluding VAT
  • Target format: quarter to half-page
  • Outlet, format and edition quoted individually

Indicative campaign budgetOn quotationIndicative range €15,000 – €45,000 · per campaign, excluding VAT · On request

What is delivered Request a quotation for this format

Further reading

Request a proposal for Sponsored article · regional online

Tell us whether you need leads, media visibility or both. We will discuss your audience, region, budget and timing.