What this format is for
This format suits local and regional businesses that want to explain their offer, approach or background to readers in their area. The article appears on a regional news platform confirmed in advance and is clearly labelled as a paid publication.
Introduce your business through a clearly labelled sponsored article on a regional news platform.
Outlet and date are confirmed
No outlet, broadcaster, publication date or airtime is committed without written confirmation. For national formats, the publisher or producer decides whether to accept the project.
Reuse and rights
Whether you may share, quote or republish the article on your own website is set out in writing in the quotation. You may use the platform's logo only where this is expressly permitted.
The paid nature is clearly disclosed in line with the agreed media format. Visibility or media space does not guarantee customers, Google rankings or reach.
These formats are produced in Dutch. English-language production or broadcast is bespoke and on request.
Example — fictional campaign
Fictional example: an installation company in the east of the Netherlands
A fictional installation company wants to explain how it manages a heat pump project from quotation to handover. After a short interview, Dutch copy is written, revised twice and submitted as a sponsored article to a regional platform confirmed in advance. The company receives the publication link and whatever data the platform makes available.