For B2B businesses that want to present a substantive story to an agreed professional audience.
This format is intended for businesses that want to explain their expertise, approach or a practical case in a trade publication relevant to their sector. Audience and publication are agreed in advance, so the copy fits that publication's readers.
A business feature for an agreed trade publication and a relevant professional audience.
No outlet, broadcaster, publication date or airtime is committed without written confirmation. For national formats, the publisher or producer decides whether to accept the project.
Reusing the copy, for example in a white paper or on LinkedIn, requires a licence agreed in writing. This is specified per publication in the quotation.
The paid nature is clearly disclosed in line with the agreed media format. Visibility or media space does not guarantee customers, Google rankings or reach.
These formats are produced in Dutch. English-language production or broadcast is bespoke and on request.
A fictional software supplier wants to explain to logistics managers how planning errors arise in a warehouse and how to reduce them. After an interview with its product lead, a trade feature is written and placed as a sponsored contribution in a trade publication agreed in advance. The company receives the publication link and the results the publication shares.
This is not guaranteed. The article targets a relevant professional audience, but leads, meetings or contact with decision-makers are not promised.
You can state a preference. The publication is agreed in advance and booked only after written confirmation from the publisher.
Yes, within the publication's guidelines. The copy remains a clearly identified sponsored feature and is not presented as independent editorial content.
Introduce your business through a clearly labelled sponsored article on a regional news platform.
Indicative campaign budgetfrom €990per campaign, excluding VAT · On request
What is delivered Request a quotation for this formatA paid feature in a regional newspaper, with format and edition agreed in advance.
Indicative campaign budgetfrom €2,900per campaign, excluding VAT · On request
What is delivered Request a quotation for this formatA bespoke national newspaper placement, with production and media space itemised.
Indicative campaign budgetOn quotationIndicative range €15,000 – €45,000 · per campaign, excluding VAT · On request
What is delivered Request a quotation for this formatTell us whether you need leads, media visibility or both. We will discuss your audience, region, budget and timing.
